Visual identity for energy drink

Challenge: Create a visual identity for a fictional energy drink.

Timeline: 1 week, 2013
Type/Setting: Personal Project
Tools: Adobe Photoshop, Adobe Illustrator
Methods: Problem Scoping, Brainstorming, Research, Moodboard, Concept development, Visuals

In 2013, RedBull and other energy drinks were starting to gain traction on the remote islands of the Faroe Islands. I was fasinated by the new kind of “bold” designs that these energy drink companies had perfected, so I sat out to create my own kind of energy drink company. I created the concept, came up with a recipe that closely resembled what was available at the time and came up with three kinds of drinks.

Roko Energy - Battery

Tasted like all other energy drinks at the time (i.e. RedBull’s iconic taste). I took inspiration from a famous battery brand when creating the design.

Roko Energy - Magnumize

Tasted like sour and sweet apples. I wanted to make a collaboration with one of the gas station companies on the islands called “Magn,” hence the name “Magnumize.”